A Short Rant About Self-Referential Design
This is some nicely-designed text on a nice coffee mug, and I like coffee and also nicely-designed things, so I’ll start by admitting I see the appeal of things like this.
But also something feels somehow not good about all these new self-referential design objects I keep seeing (bookcases that spell out “read your books,” christmas ornaments in Pantone colors, flasks with semi-clever aphorisms about drinking inscribed, etc.). If I had to sum it up in one sentence, it might be: There’s probably an important difference between “liking coffee” and “liking liking coffee.”
And that difference is that “liking coffee” is a great and fine thing, but “liking liking coffee” sorta makes you seem like an insufferable sort of person who is so self-absorbed that they actually get more pleasure from the outward signification of their accumulated personal preferences than from the actual objects of pleasure themselves. Which is kind of awful, if you think about it.
Though I admit writing rants about this sort of thing is also pretty insufferable in and of itself.